Writing a newsletter is not easy and you will only benefit from your newsletter if it is relevant and trustworthy (believable). People have become used to getting online newsletters and they want and need content they can relate to.
Customer success stories create a lot of faith in you and your business in the minds of prospective customers in that, if a product and/or service .worked for someone else it will in all likelihood work for them too. The inclusion of
customer case studies in your newsletter also has a direct impact on the perception of your business in the minds of your existing and/or prospective customers. The business environment today is dynamic and in order to progress one has to keep on innovating. Trends should be reviewed to avoid making the same mistakes and to improve on one’s ability to gain new customers. Such review will also facilitate more trustworthy newsletter writing.
Customer success stories and word count
Customers are creatures of habit and today their habit extends to the use of the internet for making any kind of purchasing decision, no matter the amount of money involved.. As a result, the industry trend is to write online newsletters for customers. Customer success stories have become common practice and they should vary in order to address several scenarios that may arise - after all, customers may have different issues or problems.. Word count is also very important as it is difficult for a newsletter to grab the attention of a customer and keep him/her focused on the content. Be concise!
Customer case studies Customer case studies are an advanced method of elaborating customer stories. To create a case study the scenario being considered should be real and relevant and should aim to grab the customer’s attention. Online newsletters have become challenging because of the variety of content available on the World Wide Web – customers have endless information and choices. The industry trend of using case studies has also made the customer extremely wise. It is vital that the customer is able to become part of the story board in the case study and that he/she is able to identify with it. In the case of the online newsletter customers should always have the feeling that the newsletter is talking about a person who is just like themselves. The customer will not only appreciate the content and the effort but will also be receptive to and adopt the ideas being presented. He/she will be more willing to purchase from a business which he/she perceives is thinking about people just like themselves. In this way the online newsletter will hit the target customer with the impact desired by its writer.
