There are many forms of advertising and marketing today and they are changing constantly. Some of them are effective and some are only mediocre. Only you can answer what is the best form of advertising and marketing for you.
There's no denying it that email marketing is a powerful, effective and positive way to communicate to your customers. Are you doing email marketing and how are you using it? Are you getting it right? A few weeks ago I wrote about how I did the ground work during December last year for my newsletter campaigns this year, and how I now take the few paragraphs of each article topic and write a full newsletter thereon. Have you completed your marketing plan or roadmap yet?
I often get asked: does it really make a difference if I have 100 or if I have 1,000 subscribers? My answer is quite simply a comparative question: do you want to grow your database to 10,000 or 100,000? If the answer is “yes”, it does make a difference. Have a marketing plan and execute it!
Email newsletters are not only incredibly powerful as a marketing tool but, they are also the quickest and often the cheapest form of marketing. Most people tend to forget this. So, when last did you send out a newsletter to your customers?
I have been in this business for many years and I have seen many companies come and go. They all too often offered bad advice to their clients on how to do email marketing. Professional marketing people worldwide say the same thing: you must “add value” to your subscriber base. If you are just trying to sell your products and/or services without adding value (also known as “over-selling” your product and/or service) you will get high unsubscribe rates. This is something that do not want.
Adding value is not just a sales pitch to sell your products and/or services. It is also about offering information that people want to read. Sometimes the best sales pitch is in fact no sale pitch at all. Your subscriber will read what you have to say, think about it and remember who you are and what you have said. As long as you have made the value-added impact and are in the subscribers’ mind, the next time you can send out more of a sales pitch and they generally will not mind.
According to several international sources email has become a very important tool for marketers.
There is no doubt that advertising of all forms is a must for companies. It must however, be current and possibly even fashionable, so as not to bore the readership. Today, with the proliferation of the Internet, email marketing is being used not only for marketing purposes but also for advertising.
Sometimes Internet users only have email as some companies do not allow web browsing. This is why email has become both an effective marketing and advertising tool.
Are you doing anything about your email marketing and advertising?
