November is here. Shops are hanging up festive décor and consumers across the world are planning their Christmas shopping. Now is the perfect time to promote your company’s products and services and one of the best ways to do it is through email marketing.
Although online and offline advertising will definitely gain you new business this holiday season, email marketing will help boost sales among your existing and prospective clients.
But why is email marketing such a good idea now?
Firstly, it is a fantastic way to market to a targeted audience. Within the next few months consumers will be looking to spoil themselves as well as their family and friends and through regular email marketing messages your brand can gain top of mind.
Secondly, consumers are ready to shop. According to Market Research.com South Africa is the 20th largest retail market in the world and represents the largest retail industry in the Sub Saharan region. Our retail market has also fully recovered from the global recession and both food and non-food items are experiencing strong consumer confidence.
Here are three tips to make your email marketing campaigns work for you this Christmas:
- Plan cleverly: Start your email marketing early. A lot of consumers will be planning to buy all their presents before the rush. However, don’t forget the late sleepers and make sure you keep your campaigns and specials running until the very end. Why not plan a January campaign as well and provide your customers with exclusive discount vouchers? This way you can retain some of your new clients well after the holidays.
- Include a special in each campaign: Run exclusive specials to your opt-in database, provide them with give-always or discount vouchers. Just telling consumers about your products isn’t enough. You need to stand out.
- Write skillfully: Always create relevant and catchy subject lines and also include a direct call to action within each email you send. Remember, your clients won’t just be shopping for themselves during this period and you therefore need to adapt your strategy accordingly.
Don’t miss out on the sales’ boost email marketing can present you during this silly season. Now is the time to enhance loyalty amongst clients and improve trust between prospects.
Now is the perfect time for email marketing!
