Although many factors contribute to a successful website, the combined significance of good content and Search Engine Optimisation (SEO) within the greater sphere of things are often overlooked. These two elements feature in most websites but not everyone appreciate their joint worth, influence or role in a site’s overall prosperity.

The importance of great content
A poorly written website that has too much, too little or even irrelevant content can have a negative effect on a site’s effectiveness. Confused visitors will hit the back button if they struggle to find what they are looking for.

Website content does more than educate, entertain or persuade. These days search engines read through an entire web page and use it to generate search matches. Good content will also cause other websites to link to yours and enhance your website’s popularity.

The value of SEO
Research has shown that 85% of Internet users find websites through search engines. Of these a massive 90% focus on the top 30 search engine results only.

Through structured SEO campaigns a business can instantly boost their website’s visibility, online sales and global commerce coverage.

These kinds of results and benefits have made that more companies these days realise the weight of implementing SEO strategies. However, some businesses often forget that without good content, all these efforts are fruitless.

The powerful collective
Content and SEO complement each other in the following three ways:

• Great content allows for rich keywords which are necessary for SEO strategies
• Regular fresh content ensures that a site is indexed more often by various search engines
• Relevant and engaging content leads more traffic to your site which in turn improves your search engine ranking

CASE STUDY
A client of ours, Sun Ray Cooker, needed SEO help but on closer inspection we realised that without first enhancing their website content, we couldn’t implement effective SEO. We therefore improved some of their content and applied our SEO tactics. Within one month the company ranked on page one for eight additional keywords and moved from page 15 to page one for existing keyword searches.