As the Internet becomes more popular and accessibility via mobile phones and other portable devices increase as well, the quest for success on the World Wide Web becomes astronomical.

Unfortunately, having a website isn't enough. You need to have several strategies in place if you want this medium to work for you.

My top six tips to help your website achieve success on the Internet:

1. A user-friendly website
Having a website just for the sake of having one, won’t do you any favours. Your website needs to serve a purpose. Text and imagery must inform and educate visitors about your products and once on your site, customers must know exactly what you want them to do. Layout, text and custom web development is important to ensure that they don’t leave your site before viewing several of your pages.

2. E-Commerce
If you have products to sell, provide visitors with an option to buy online. This way your website can generate sales any time day or night without you having to invest time or effort on your part.

3. Search Engine Optimisation (SEO)
An optimised website will ensure that your site is found, read and indexed by search engines. A website with optimised copy and design elements will make your site appear more “attractive” to search engines and will therefore rank higher when specific key words are searched.

4. New content
By adding regular fresh and relevant content to your site, search engines will pick it up and index your website more often. This will boost your overall SEO rankings but it will also give visitors a reason to return to your site.

5. Content Management Systems (CMS)
To ensure that you don’t have to pay a designer and developer every time you want to add content, get a website designed with Content Management System (CMS). With CMS you can add, edit and manage content on your website yourself.

6. Social Media Marketing (SMM)
Social Media Marketing such as Twitter, Facebook and You Tube will get you links, attention and traffic to your website. With well-planned SMM strategies you have an opportunity to build relationships with customers, lead them towards your website and ultimately enhance sales.