If your website is created and live, your job is done right? Wrong. A huge misconception is that the most important part of your website is its creation. However, it is what happens afterwards that can make or break your site. A website nobody knows about is as good as no site at all.

Here are some guidelines to keep in mind before, during and after the launch of a new website.

Prior to launching
Social Media is a magnificent and instant way of getting information out and building relationships with prospective clients. It is necessary to start professionally planned social media campaigns and tie your launch and new website updates in with these efforts.

Keyword rich content will help you with Search Engine Optimisation (SEO). Remember to get SEO strategists on board to help you maintain a high search engine ranking, as this is not a once-off strategy but an ongoing process. Eliminate spelling errors, typos, layout problems and ineffective links through performing extensive checks and proofreading content.

During the launch
Be sure to keep to the date and time you planned to launch your site and get all of your staff members to market it to friends and family. Create a hype about your website, request feedback from visitors and utilise your launch as a platform to build relationships.

Afterwards
Search engines love websites that are constantly updated with new and fresh content. With the help of DiaMatrix's Content Management Systems (CMS), even people with zero technical know-how can upload, edit and add content to their websites.

In today's competitive online environment small to medium sized companies need to do more to get their websites noticed. The plus side of this is, however, that if you do it right you will be able to enjoy the same online exposure that large companies have.

Don't miss our next newsletter which will focus on Social Media's role during the launch of your website.

"All you need is the plan, the road map, and the courage to press on to your destination."
Earl Nightingale