PR SUCCESS STRATEGIES FOR YOUR BUSINESS CONFERENCE

Would you like to get a whole lot more exposure for what you do?

How about a cost-effective way of attracting more clients?

PR and publicity is a highly effective way of creating great exposure on a smaller budget. Now you can learn all the practical PR strategies to do it yourself at the PR Success Strategies For Your Business conference on 20 November in Cape Town, plus win yourself a copy of an excellent book, worth R240 (see below for more).

This full day conference is going to be jam-packed full of practical advice and highly valuable insights.

YOU WILL LEARN:

• The power of PR & how to apply it to your business.
• How to think like a journalist & understand the needs of the media.
• How to conduct your own successful publicity campaigns.
• Top publicity tips, direct from journalists themselves.
• Various PR methods, with expert advice on preparing your press release. 
• How to craft the most enticing elevator pitch. 
• How to effectively pitch your ideas to journalists.
• Best media relationship-building ideas.
• Top tips on using social networking for business.
• How to use online PR to boost your exposure and reputation.

PLUS Practical workshop: Mapping your Message

• Define and fine-tune your message to the media (and customers).
• Discover new publicity angles for your product/brand/business.
• Plan the publicity opportunities for the year ahead.

THE DETAILS:

• 20 November 2008
• The Forum, Victoria & Alfred Hotel, V&A Waterfront, Cape Town.
• 08:30 - 17:00 (registration at 08:00)
• Investment: R2750
• Limited seats available, register now.
• www.encyclomedia.co.za/events

Apart from an excellent speaker line-up, there will also be panel of journalists to discuss the PR best practices and share practical ideas on what the media really want.

SPECIAL GIVEAWAY:

We’ve got four copies of an excellent book, worth R240 each, to give away to four lucky delegates to register for the conference. "A Perfect Press Release - Or Not?" by Jennigay Coetzer is perfect for anyone wanting to learn how to write the best press release and to better understand the PR process. To register for the simply click here and quote "Going4Gold" in the "leave a note" section.

PLUS, just by registering, you'll be helping to teach practical skills to disadvantaged people wanting to break the poverty cycle. When you register, R100 goes straight to Breadline Africa to set up training facilities and food gardens to make our poorest communities more self-sustainable.

For more conference details, please call Scott Hayes on , or visit www.encyclomedia.co.za/events