Invitation - Janine Lazarus Media Consultancy Workshop

You are invited to attend a targeted one-day communications programme conceptualised by Janine Lazarus Media Consultancy for government departments, municipalities and public service sectors in the spirit of the GCIS�s objective to successfully meet its mandate: �To introduce a system that is comprehensive, integrated and streamlined and structured for delivery�.

We believe our high impact programme for government communicators will not only benefit the communicators themselves, but will also ultimately benefit the people of South Africa by equipping government communications teams with the tools to communicate concise and impactful messages.

Customised Media Training is pivotal to the success of any campaign and critical to managing reputations. It is critical that communication officials constantly develop their ability to drive insightful media plans that support government campaigns, mitigate a media crisis skilfully, and communicate key messages to the nation through one of the most powerful communication vehicles in the world today: The media.

Through Janine Lazarus Media Consultancy�s training programme, our goal is to equip communications officials with the confidence and media know-how to effectively meet the

information needs of government as well as the people of South Africa, enabling our nation to become informed decision makers in our country�s future development.

Our vision is for the workshop to play a meaningful role for communication officials across the board, ensuring that the people of South Africa live the spirit of Batho Pele.

	�	National and Provincial Government Spokespeople
	�	Various Communication Cluster Members
	�	Parliament
	�	The Public Services Sector
	�	Media Liaison Officers from the Parastatal Environment
	�	Communication Officials
	�	Embassy Spokespeople
	�	Municipalities
	�	NGO�s
	�	The Media

	�	Acquire the critical tools necessary to bridge communications challenges
	�	Gain insight and understanding of the dynamics between the journalist and the government communications official
	�	Acquire the tools to develop effective media strategies in a competitive and sometimes hostile environment
	�	Understand the benefits of a decentralised communications approach
	�	Understand how to effectively engage the media in SA today as well as how to maintain solid relationships with key journalists
	�	Understand what makes the news and how to keep the subject matter alive
	�	Learn how to sustain media momentum � or to stop it if necessary
	�	Network with your peers and share their challenges and concerns
	�	Participate in an interactive panel debate with industry experts on the challenges and opportunities you are confronted with as a communications practitioner
	�	LIVE ON CAMERA! Develop the fundamental tools necessary to master the art of an interview on camera


Date:	6 November 2008

Time:	Full day workshop: 08:00 � 16:30 Click here for full programme

Venue:	CSIR International Convention Centre Meiring Naude Rd Brummeria Pretoria Click here for directions

Cost:	R3250 excluding VAT inclusive of:

	� �Live� on-camera sessions � A DVD copy of all recordings conducted during the session � Training material including: ...� Note pack: Coping With Difficult Interviews ...� Powerful Presenting guidelines � Speaker cards � Parking � Refreshments � Lunch � On-camera sessions

	Janine Lazarus Janine has 24 years of experience in the mainstream print and electronic media as an investigative journalist, radio talk show host, television presenter, researcher and producer for local and international factual television programming. She is renowned for her superior, interactive and customised Media Skills Training experiences. Her high impact workshops leave delegates with a through understanding and insight into South Africa�s media dynamics and the role and influence of the media.
	Wadim Schreiner Wadim is the Managing Director of Media Tenor South Africa and member of the steering committee of Media Tenor International (Switzerland). Media Tenor is the leading media content research institute focusing on quantitative media content analysis, consulting to some of the leading corporations worldwide. He has a Masters in Business Communication from the North West University. Wadim is an advisory board member of Convergence magazine and editorial board member of Ecquid Novi, the Journal for African Research Studies.
	Mava Scott Mava Scott is currently the Head of Communications at the Department of Water Affairs and Forestry. He previously headed a communications unit at the Department of Environmental Affairs and Tourism and in that portfolio has managed a successful communications campaign for major international events such as the World Summit on Sustainable Development, The World Parks Congress, International Waters Conference and many more. A legal graduate from the University of the Western Cape, He developed his passion for media and communications during his student activism days as a member of the South African Students Press Union almost 15 years ago. Since then, he has participated in a number of media, communications and public awareness campaigns including the Mayihlome HIV Campaign in partnership with the department of health. He holds a diploma and various certificates in media and communications and has extensive experience in government communications.
	Jacqui O�Sullivan Jacqui O�Sullivan is the group communications manager for Sasol. She joined Sasol from Motorola where she spent a year at the head of Motorola�s communications and public affairs portfolio for Middle East and Africa. Prior to joining Motorola, O'Sullivan was the spokesperson for South African Airways (SAA), where she was head of communications and corporate social investment. Jacqui�s move into the airline industry was from Airports Company South Africa were she managed communications for the then named Johannesburg International Airport. During her time in the aviation industry, Jacqui managed the 2006 attempted hijacking of an SAA aircraft, emergency landings of various airlines, fuel shortages, fuel contaminations and fuel leaks, industrial actions, armed airside heists, security breaches, a number of deaths both within the airport and onboard aircraft, financial results announcements, restructuring and retrenchment issues and the day-to-day activities of communicating with government, the public, the media, NGOs and lobby groups. Jacqui believes the parastatal environment is one of the hardest and most exciting within the field of communications and believes the sharing experiences, as well as approaches, is a key learning tool for communicators both within the private and public sectors.
	Jacob Ntshangase Jacob Ntshangase has been IAJ Executive Director since September 2003. Before that he worked for Soul City: Institute for Health and Development Communications as Regional Coordinator for Southern Africa programme. Jacob also serves in the United Nations Development Programme�s National Steering Committee for South Africa�s Global Environmental Facility, and is a member of the Southern African Development Communities Media Training Steering Committee and the South African National Editors� Forum. Jacob Ntshangase has a Masters Degree in Public & Development Management from Wits University�s School of Public & Development Management, and an Honours Degree in Cultural and Media Studies from the University of KwaZulu Natal.


	Terms & conditions: � A VAT invoice will be sent upon receipt of your registration � Full payment must be made before the workshop � Cancellations must be made in writing � For cancellations: ........- made 5 days prior to the workshop: 50% cancellation fee will apply ....... - made less than 5 days prior to the workshop: 75% cancellation fee will apply ....... - made 48-hours prior to the workshop: 100% cancellation fee will apply � Substitutes are welcome at no additional charge � Should it be necessary, Janine Lazarus Media Consultancy reserves the right to substitute a presenter with a suitable o replacement