Given the competitive environment of today’s business world, the ability of professionals to brand and market themselves effectively is integral to career and business success.

While many professionals do need to enhance their marketing skills, they often do not know how to and feel they would be out of integrity marketing themselves.

Many professionals want to…

·         Get better marketing results
·         Understand their uniqueness and how to portray it
·         Determine which clients, prospects and referral sources to focus effort on
·         Utilise time in the best possible way in terms of business development and payback
·         Implement marketing strategies and tactics that get results
·         Market themselves with authenticity and integrity
 
Professionals can market themselves in a way that creates visibility and builds credibility with clients and prospects.
 
Research has demonstrated that individuals who develop a Personal Marketing approach outperform their less prepared competitors.
 
Join Donna Rachelson for the last PUBLIC Personal Branding and Marketing workshop this year:

Date: 22 October 2009
Time: 8:00am – 1:00pm
Venue: Wanderer’s Club, 21 North Street, Illovo
Investment: R995

Book online or call/email Jacques de Villiers on 082 906 3693 email: jacquesdevilliers1@mac.com

In the workshop, we’ll cover:

• Understand why personal branding is so important in today’s business environment
• Conduct a personal brand and marketing audit highlighting opportunities for improvement
• Develop an understanding of how to brand, position and better ‘package’ yourself
• Understand the common mistakes professionals make in marketing themselves
• Gain insight into the pillars of personal marketing:

           o  Create an awesome impression
           o  Protect your reputation
           o  Nurture and build relationships
           o  Embark on a personal visibility campaign
           o  Use others to promote WOM advertising about you

• Determine the most effective and practical ways of marketing yourself

She has 20 years of diverse experience in the fields of strategy, marketing and change management. Key positions held in her career include: Marketing Director for Nando’s; Marketing Director for the South African Institute of Chartered Accountants; Marketing Director for DNA Supply Chains; Project Manager Priority Banking at Standard Bank of South Africa and various management positions at African Explosives and Chemical Industries (AECI).

Donna obtained her BA (Social Work) degree and BA Honours in Industrial Social Work through the University of the Witwatersrand. She completed her MBA through Wits Business School (WBS).

She has 10 years of lecturing experience and has lectured marketing on the MAP Programme at WBS.  Donna is founder of Donna Rachelson and Associates, a consultancy focused on professional services marketing  and a founding Director of the PQ Institute that offers the Leadership Stamina Programme. She is also involved in a number of other entrepreneurial ventures.

Some of her past and current clients include: Standard Bank, Investec, Grant Thornton, Barloworld  Logistics Africa, Horwath (Chartered Accountants) and CAPIM (Chartered Accountants Professional Indemnity Mutual).