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ARTICLE TITLE: 3rd UPSA Sales Conference |  |
06/12/09, 10:03 AM |
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| Author: Jacques de Villiers for MindTrust Marketing |
| The 3rd Annual UPSA Sales Conference Tuesday 21 and Wednesday 22 July 2009 Thaba Ya Batswana, Johannesburg, South Africa Times are tough The recession is hurting many businesses Customers are taking longer to make decisions Revenue is probably down - Margins are under pressure What are most businesses doing? Reducing sales promotion as a way of cutting costs Cutting marketing and training budgets Even panicking and stopping spending completely Why this won't work It is not going to bring in new business It is not exposing you to new markets which could grow your income Your good sales and marketing people will consider leaving So what should we do? Revisit your sales strategies Plan specific marketing / promotion campaigns Focus on managing sales pipeline & process Communicate & Network relentlessly But how? Where do I even start? There are many practical actions sales teams should be doing right now - come and learn how to apply them at this event - and - attend practical workshops to brainstorm your specific challenges and build solutions to help your sales - and business - survive and prosper. The reality is that business in our recession-hit economy has not come to a standstill. Companies are still doing business with each other. Customers are still buying products and services. People are spending money. But, is it with your organisation? Speakers Tim O'Hai - From the USA, International sales strategist, coach and sales expert Peter Finkelstein - Sales expert and author of best-seller "The Sales Executive's Companion" Douglas Kruger - Leading Public Speaking champion (5x SA champion) Alan Versteeg - "What sales leaders can do so salespeople better facilitate the buying process" Diane Whitford - Leading personal and life coach - dealing with pressure in difficult times Nico Bezuidenhout - CEO of Mango - how companies can survive and prosper right now "Shakes" Dlutu - Robin Banks & Associates partner - motivational talk "Success is a choice" Beth Galvin - "What professional sales is actually all about" and more.... Practical Workshops Include: - Creating a persuasive case analysis for your product or service - The role that perception plays in gaining customer acceptance and more - Using the UPSA models to effectively construct 9 practical steps to sales results - The Psychology of Sales; The Psychology of Communication - Do we really need sales people? If so, why? Sadly, many sales people and business owners are mentally and emotionally crippled by the recession-hit economy. It's vitally important your sales team remains fired-up, focused, and effective. Is yours? Book Now Tuesday 21 & Wednesday 22 July 2009 R1 250 for UPSA-members. R1 750 for non-members. Pay before 17 June 2009 - 10% off. Groups - 10% off. Phone Arleen: (011) 453-0177 or email: bookings@upsa.co.za "If the 2009 event is even half as good as 2008 my team will benefit substantially" - Sales Director, large retailer |
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