Is your company using social media networks to transmit its messages? Beware of the pitfalls but take advantage of the benefits.

A recent study by the global firm, Burson-Marsteller, has revealed that there is often a huge gap between the messages that companies put out and how they were covered on blogs and other social media networks. The primary reason was that bloggers and other social network players tend to add their opinions and on forward to "their" networks, messages that are diluted and sometimes tainted. Often these new versions of the original company message, can sometimes over shadow the intended communications from the company. The Burson-Marsteller study found that the message distortion gap in mainstream media was 48% and 69% in bloggers. This study analyzed 158 messages sent by 16 companies listed in the Financial Times Global 100 companies. Read More>>>>