“I love the recession, because it forces me to do what I should

have been doing all along. To work harder at thinking smarter

on how to give more value and deliver more results

with less input, for my clients.“

  by professional speaker, Jürgen Tietz

The word recession, from the Latin ’recessus’ meaning retreat, is the wrong approach, unless you are following the Genghis Khan strategy of retreat in order to regroup for immediate attack. Attack, but with fresh ideas and new products or services. I heard about the recession, but I have decided not to take part in it. I will look at unique and novel ways to help my clients and engage them to take this journey with me. I will use my brain power and creativity to address their top-of-the-agenda issues.

I understand, but do not accept, that most corporate leaders focus on areas that do not produce the goods, like the support / contracting services. What is required now is, to spend your available money more wisely and take the hard route of cutting out costs that do not add value. Don’t kill a winning recipe because it fits into the blanket cost cutting criterion! In some cases, you might choose to spend more on a particular area, if it has a direct impact on the bottom line. Look at how to improve your return on investments.

The business formula is simple:  price x volume – costs = profits. Instead of only looking at the cost part of the equation, shift your mindset to find the opportunities on the price x volume side of the equation. Opportunities, to add more value and find new volume / products. When clients are cutting back on what you have to offer, you have to look at your value proposition. Mere repackaging won’t do it. The acid test is: would you buy your own products and services in these tough times?

Beware of Steven Covey’s circle of concern and circle of influence. We are all concerned about the tough times, but our concern won’t change a thing. Focus on your circle of influence and choose your attitude wisely – victim or winner?

“YES.... I can,”

“YES WE can” !